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Digital Beauty School teaches bloggers, professionals and brand owners how to create content and connect with audiences online.  I offer a fun, interactive and comprehensive learning experience designed to inspire and encourage growth across all digital platforms. As a Digital Beauty School member, you’ll learn user-friendly strategies to plan your posts, boost engagement, grow your followers and make an impact on the web!
Digital Beauty School teaches bloggers, professionals and brand owners how to create content and connect with audiences online.  I offer a fun, interactive and comprehensive learning experience designed to inspire and encourage growth across all digital platforms. As a Digital Beauty School member, you’ll learn user-friendly strategies to plan your posts, boost engagement, grow your followers and make an impact on the web!

How can you get more fans, followers and likes?

Facebook, Instagram, Twitter, Snapchat, Periscope…there are tons of platforms out there, but what if I showed you how to master the important ones for YOUR brand?

Are you unsure about how to grow your email list?

If you haven’t incorporated email marketing in your growth plans, you’re missing out big time. Whether you have 10 or 10,000 email addresses, I’ll show you how to package your content.

Do you need to create an editorial calendar?

Set a schedule so you can successfully blog on a consistent basis.  I’ll teach you the exact steps large beauty brands and media sites use to develop their editorial calendars.
My name is Nicole! It’s nice to meet you! I’m the founder of Melton Digital, where I mentor beauty business owners on digital content management, and editor-in-chief of Beauty Goes Digital, the premier news source covering how beauty brands behave online. As a contributing beauty writer for ESSENCE.com, the #1 online destination for women of color, and BeautyStat.com, an online beauty product finder tool, I spend the bulk of my days (and MANY nights!) poring over beauty, hair and skin care products and interviewing makeup artists, hairstylists and wellness experts. I started my career in digital beauty as the online beauty editor at ESSENCE.com, where I was blessed to earn two 2013 Min Integrated Marketing Awards for Best App Integration and Most Creative Uses of Technology for my work in producing innovative beauty content online. Prior to joining ESSENCE, I managed social media channels for beauty brands such as MAC Cosmetics, Aveda, Bliss, and Proactiv at Attention PR, one of New York City’s leading digital media agencies. Connect with me on Instagram. I would totally love to meet you! Big hugs! xo

BRANDS I'VE WORKED WITH INCLUDE...

BRANDS I'VE WORKED WITH INCLUDE:

HERE’S FEEDBACK FROM OUR MEMBERS!

HERE’S FEEDBACK FROM OUR MEMBERS!

“If you are looking to grow your business in the beauty industry, I’d HIGHLY suggest that you check out Nicole’s Digital Beauty School! I personally worked with Nicole in the past when she was the beauty editor at Essence and I took a few of her online courses. She’s amazing!”

—Mimi Johnson, celebrity makeup artist, owner of The Glamatory

“Digital Beauty School allowed for me to find my voice within a very complex and crowded digital space. Nicole’s ability to help funnel my ideas into actual steps was golden and helped me own my purpose. Since enrolling, I have been able to rebrand myself, launch a new business and have more focus and clarity on my brand and businesses. I even went after many new business opportunities and successfully landed several major deals.”

—Alexandria Williams, blogger and FitHair Expert

“Nicole has a way of explaining things to make it feel like you all have known each other for years. Digital Beauty School provided structure for my online beauty store and really set a clear vision for how I wanted my brand to be recognized online. I’ve gotten SO many compliments on my visual branding since enrolling, taking the course and implementing her strategies.”

—Charlene Walton, founder of TEXTURES Natural Hair Care

The day you enroll, you’ll receive a Brand Audit to take inventory of your current social media plan and platforms. You’ll also be added to our private Facebook group where you can get to know other digital beauty influencers.
First, we’ll go over your Brand Audit and how the findings impact your content strategy.  Then, we’ll define each of the top social media and content channels and how they function specifically within the beauty community.
You’ll learn exactly how to create and design your unique brand story.  We’ll go step-by-step through various strategies to highlight and define written and visual content that fits your brand.
I’ll teach you how brands partner with bloggers via outreach and ambassador programs. Attendees will walk away with an in-depth understanding of what an ambassador program entails and how to price and market your brand to take advantage of collaborations.
Image is everything in the digital space, and I’ll show you exactly how to build a beautiful brand. You’ll walk away with an understanding of best-practices you can use to hone your brand aesthetic and design engaging, original and creative imagery.
To wrap things up, I’ll share all my secrets to how I make all the pieces fit together and how I streamline and automate my digital business. Your blog, social media pages, email newsletters and website will all flow perfectly once you’re all done!

ACCESS TO OUR PRIVATE FACEBOOK GROUP

Connect with your peers and Nicole 24/7 in our members-only Facebook Group.  Each week, we will walk through the lessons together. You can count on us to answer any questions you have along the way.

Grow your following & engage with your community

You’ll get all the same exact online tools, printable downloads and resources I’ve used to build my digital career.  I’m not holding anything back!  If you’ve ever wondered how magazine editors build editorial lists, or how brands create blogger programs, you’ll get the inside scoop here.

LIFETIME access to bonuses and freebies

The digital world changes quickly, and I’m committed to keeping up. That’s why your membership never expires. All DBS students will receive members-only, lifetime access to a library of e-books, masterclasses, social media cheat sheets and more!

— Five video coaching modules totaling nearly five hours in length. (My current hourly consulting rate is $200 per hour, so these videos are a major steal.)

— Blogger Ambassador Contract Template

— Beauty Brand Audit

— Brand Board Template

— 3 Mood Board Templates

— 4 Media Kit Templates

— Blog Editorial Calendar

— Social Media Planner

— Social Media Content Calendar

— Lifetime access to all course updates and our members-only forum

— Group coaching sessions via live video chat

— A community of like-minded beauty bloggers and entrepreneurs!

  • Five video coaching modules totaling nearly six hours in length. (My current hourly consulting rate is $200 per hour, so these videos are a major steal.)
  • Blogger Ambassador Contract Template
  • Beauty Brand Audit
  • Brand Board Template
  • 3 Mood Board Templates
  • 4 Media Kit Templates
  • Blog Editorial Calendar
  • Social Media Planner
  • Social Media Content Calendar
  • Lifetime access to all course updates and our members-only forum
  • Group coaching sessions via live video chat
  • A community of like-minded beauty bloggers and entrepreneurs!

Digital Beauty School members walk away with OVER FIVE HOURS of interactive video coaching! My current coaching fees are $200 per hour, but for a limited time, you can receive the same advice and support for WAY less.

Digital Beauty School members walk away with OVER FIVE HOURS of interactive video coaching! My current coaching fees are $200 per hour, but for a limited time, you can receive the same advice and support for WAY less.

 

ENROLLMENT CLOSES IN:

ENROLLMENT CLOSES IN:

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Money Back Guarantee

I’m so confident that you’ll LOVE Digital Beauty School, that I’m giving you a full two months to go through all the courses and materials.  If you reach out within 60 days to show me that you’ve kept up with all the work (you have to show me proof!) and still haven’t seen any progress in your beauty brand, then I’ll be happy to offer you a full refund.

Money Back Guarantee

I’m so confident that you’ll LOVE Digital Beauty School, that I’m giving you a full two months to go through all the courses and materials.  If you reach out within 60 days to show me that you’ve kept up with all the work (you have to show me proof!) and still haven’t seen any progress in your beauty brand, then I’ll be happy to offer you a full refund.